. . . It’s Definitely a Duck


I had to chuckle after I read my daily IAPP Dashboard a few moments ago . . . SCOOP: GOOGLE TO DEBUT CHROME “DO NOT TRACK” TOOL Coincidence that it was released the day after DuckDuckGo made headlines? Well, the FTC report has spurred Microsoft, Google and others to develop opt-out technology (okay, the technology has been there,…

If it Quacks like a Duck . . .


160,000 queries isn’t much when compared with Google’s 112,000,000 per day, but it’s a start. A new search engine is taking aim at Google by claiming that it’s more privacy friendly.  Privacy can be differentiator and perhaps DuckDuckGo will make organizations consider it as one of their strategies. The Googles, Facebooks and Microsofts of the world need to find the…

Yes, marketers will collect even more information about you


Neal Mohan, vice president for product management responsible for Google’s display advertising products, and Barry Salzman, managing director of media and platforms for the Americas at Google, who runs display ad sales, make seven predictions on the future of display advertising. Location data, mobile platforms, consumer profiles, real-time consumer feedback, social networking, increased customer choice on…