The probe highlights the growing interest by European antitrust regulators in the role played by big Internet companies and the large sets of personal data they collect about individuals. Germany’s competition authority earlier this year opened a probe into whether Facebook abuses its dominance as a social network to get users to give up personal…
Advertisers to get a glimpse of Apple Watch promise, challenge | Reuters. Here is a link directly to TapSense.
Pinterest Pushing Deeper Into Ads – NYTimes.com.
Pssst . . . Little girl, want a virtual cheeseburger? Food companies are targeting children with mobile apps despite some similar advertisements barred from children’s TV. Can you say COPPA?
Is it simply a matter of adjusting our attitudes by living with a “novel” use of information long enough? Or are we slowly boiling to death? HBR concludes there’s usually a rationale explanation for the creepiness and that it’s not really creepy in the long run. I’m not suer I agree with all of the…
Interesting article on how data is being used from FourSquare to generate revenue.
Here is a nice article from the Wall Street Journal on how an online opt-out might work.
Neal Mohan, vice president for product management responsible for Google’s display advertising products, and Barry Salzman, managing director of media and platforms for the Americas at Google, who runs display ad sales, make seven predictions on the future of display advertising. Location data, mobile platforms, consumer profiles, real-time consumer feedback, social networking, increased customer choice on…
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