In so doing, the $2 trillion-asset bank is adapting to a truth more banks are acknowledging: that customers are no longer coming directly to their branches, apps, websites or call centers.

Instead, consumers are increasingly interacting with bank products in other places like Apple Pay, Facebook Messenger or Amazon Alexa. The internet of things promises to drive this trend further, as consumers will one day bank and make payments through their virtual assistants, cars, shopping carts, refrigerators, televisions and even plants.

Source: Why Wells Fargo is stepping up fintech partnerships now | American Banker