A Primer on the Facebook Measurement Wars – WSJ


Some in the ad world say the controversy highlights why Facebook and other big digital platforms shouldn’t be “grading their own homework,” but should instead be submitting to measurement by independent, third-party tracking companies. It’s become a flashpoint for those arguing internet giants operate “walled gardens” with little transparency.

The Association of National Advertisers has even called for Facebook to undergo a measurement audit.

Source: A Primer on the Facebook Measurement Wars – WSJ

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