CVS Health today is launching its own mobile payments solution that will allow customers to pay for products, pick up prescriptions, earn ExtraCare loyalty rewards, as well as pay – just by scanning the barcode in the CVS mobile app. The idea, the company explains, is to eliminate the number of steps it takes today to complete a checkout, which today is a very manual process.Currently, customers have to either present their physical CVS rewards card at the register, or they have to say their name and birthday in order for the store associate to look up their account information. Then, after their purchases and prescriptions are run up, they have to pay. (And thanks to the slow-to-process chip cards, this, too, takes time.)Now, all the verifications for the prescriptions and the payment – including name,

Now, all the verifications for the prescriptions and the payment – including name, birth date, signature, and PIN – will take place in the app.

Currently, customers have to either present their physical CVS rewards card at the register, or they have to say their name and birthday in order for the store associate to look up their account information. Then, after their purchases and prescriptions are run up, they have to pay. (And thanks to the slow-to-process chip cards, this, too, takes time.)Now, all the verifications for the prescriptions and the payment – including name, birth date, signature, and PIN – will take place in the app.

Source: CVS Pharmacy launches its own mobile payments and loyalty solution, CVS Pay | TechCrunch