This is how your personal data helps candidates predict your vote | PBS NewsHour


Technology has upended just about every traditional notion about how to reach voters, how do you talk to them, and how to persuade them to vote. But will so-called “microtargeting” be a deciding factor in the 2016 presidential race or has its hype been overblown? NewsHour’s Jeff Greenfield reports.

Source: This is how your personal data helps candidates predict your vote | PBS NewsHour

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s